Here’s How to Create Original Images That Boost Conversions - YouMoz - Moz: "Conversion rate optimization (CRO) is a complex business with many different ways to approach it. One aspect of CRO that hasn't been discussed nearly enough is the potential for images to increase views, clicks, and conversions — in addition to customer success and net promoter scores (NPS). But discussing what you can do with the right images isn’t helpful unless you know how to find or create these images quickly and economically. A crash course in the power of pictures To get to the root of how images improve conversion rates, we first have to look at the series of events that creates conversions.
According to Dr. Robert Cialdini’s 6 Principles of Influence, people...
- Feel obligated to reciprocate – give them something, and they’ll want to give you something
- Honor their commitments – if they say they’ll do something, they’ll likely do it, because they’ve established that goal as an integral part of their self-image
- Believe the word of their peers (which is why user reviews are so powerful) and copy behaviors they see
-Follow authority figures.
-Buy from people they like
- Act faster if they perceive scarcity (On Sale Now for a Limited Time!)
To read more go to: https://moz.com/ugc/heres-how-to-create-original-images-that-boost-conversions
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